The Influence of Online Review Vlogger on Tourism Decisions to The Beach in Improving Halal Tourism Awarenes for Milennial Generation

Nanik Wahyuningtiyas; Tri Sugiarti Ramadhan

doi:10.24036/011090760

The Influence of Online Review Vlogger on Tourism Decisions to The Beach in Improving Halal Tourism Awarenes for Milennial Generation

Nanik Wahyuningtiyas⁽¹⁾, Tri Sugiarti Ramadhan⁽²⁾,
(1) Universits Islam Malang

Indonesia
(2) Universits Islam Malang

Indonesia

Corresponding Author

DOI : https://doi.org/10.24036/011090760

Full Text:

Language : EN

Abstract

This study aims to analyze and explain (1) To determine the effect of Attractiveness, Trustworthiness, Expertise partially influential on Tourism Decisions; (2) To find out the influence of Attractiveness, Trustworthiness, Expertise simultaneously influence on Tourism Decisions; (3) To determine the effect of Attractiveness, Trustworthiness, Expertise partially influence Awareness; (4) To find out the influence of Attractiveness, Attractiveness, Trustworthiness, Expertise simultaneously influence on Awareness; (5) To determine the effect of Tourism Decisions have an effect on Awareness; (6) To find out the influence of Attractiveness, Trustworthiness, Expertise partially influence Awareness through Tourism Decisions as an intervening variable.This study uses a data collection method with a questionnaire, with a quantitative approach. The population that is the object of research is tourists visiting the South Malang Coast region. Testing the analysis using path analysis.The results of this study indicate (a) Partial testing of variables consisting of attractiveness, trustworthiness, expertise that affect travel decisions viewed from the significant value is attractiveness. (b) Simultaneous test results of variables consisting of attractiveness, trustworthiness, expertise that affect travel decisions by 43.4% (c) Partial test results of variables consisting of attractiveness, trustworthiness, expertise, which affect the awareness seen from the significant value is attractiveness. (d) Simultaneous test results of variables consisting of attractiveness, trustworthiness, expertise, travel decisions that affect awareness 23.8%. (e) The test results of the influence of a tour decision on awareness are influential with a significant value of 0,000 less than 0.05 at a 95% confidence level. (f) The results of the test of the influence of attractiveness, trustworthiness, expertise influencing Awareness through the Travel Decision as an intervening variable were found that the tour decision was an intervening variable due to an increase in the value of direct influence and from the results of testing through the variable of the travel decision.

Keywords

Attractiveness, Trustworthiness, Expertise, Traveling Decisions, Awareness

References

Amalia, R. (2020). Pengaruh Review Blog Terhadap Kepercayaan Konsumen Pada Niat Transaksi Online. Jurnal AKRAB JUARA, 5(1), 96-105.

Arikunto. (2002). Metodologi Penelitian Suatu Pendekatan Proposal. Jakarta: PT. Rineka Cipta.

Awalia, H. (2017). Komodifikasi Pariwisata Halal NTB dalam Promosi Destinasi Wisata Islami Di Indonesia Jurnal Studi Komunikasi, 1(1), 19-30.

Ayu, A. K. D., & Artanti, Y. (2020). Pengaruh Online Customer Review, City Image, dan Purchase Intention Terhadap Purchase Intention Jurnal Manajemen dan Keuangan, 9(1).

Battour, M., Battor, M., & Bhatti, M. A. (2017). Islamic Attributes of Destination: Construct Development and Measurement Validation, and Their Impact on Tourist Satisfaction. International Journal of Tourism Research, Int. J. Tourism

BPS, J. (2019). Perkembangan Pariwisata Jawa Timur Juni 2019 Retrieved 26 November 2020, 2020

Darwis, R. (2017). Inventarisasi Khazanah Kuliner Tradisional Desa Pakuwon Kecamatan Cisurupan Kabupaten Garut Dalam Konteks Pengembangan Kampung Wisata Halal. Tourism Jurnal Kajian Komunikasi, 2(2).

Eka, D., & Hamdaini, Y. (2017). Pengaruh Customer Value terhadap Purchase Decision melalui Beauty Blogger di Youtube (Studi Pada Pelanggan Kosmetik Local Brand di Sumatera Selatan). Jurnal Manajemen dan Bisnis Sriwijaya (JMBS), 15(4), 183-196.

Febriana, M., & Yulianto, E. (2018). Pengaruh Online Consumer Review Oleh Beauty Vlogger Terhadap Keputusan Pembelian. Jurnal Administrasi Bisnis (JAB), 58(1).

Fitriana, R., Nasution, D., & Amel, A. (2020). Pengaruh Konten Travel Blogger Terhadap Kunjungan Wisatawan Domestik Ke Sumbawa. Lontae (Jurnal Ilmu Komunikasi), 8(1).

Fransisca, Y., & Purnomo, A. K. (2019). Wisata Halal Lombok: Upaya Meningkatkan Mimat Kunjungan Generasi Muslim Millenial. Manners (Management and Entrepreneurship Journal), 2.

Gabriela, A. (2019). Indonesia Muslim Travel Index (IMTI) 2019 Menetapkan 10 Destinasi Wisata Halal Unggulan Retrieved 26 November 2020, 2020

Hartik, A. (2019). 2018, Kota Malang Dikunjungi 15.034 Wisman dan 4,8 Juta Wisnu Retrieved 26 November 2020, 2020

Hutami, S. P. (2019). Pengaruh Celebrity Endorse Dan Citra Destinasi Digital Terhadap Keputusan Berkunjung Wisatawan Milenial Di Desa Kaki Langit Bantul. Post-Graduate, SEKOLAH TINGGI PARIWISATA BANDUNGBANDUNG, Bandung.

Morissan, A. (2007). Periklanan Komunikasi Pemasaran Terpadu. Jakarta: Ramdina Prakasa.

Narwastu, G. (2018). Media Sosial Instagram Untuk Pemilihan Tujuan Wisata: Sikap Dan Niat Berperilaku Calyptra (Jurnal Ilmiah Mahasiswa Universitas Surabaya), 7(2), 3219-3238.

Nurcahyo, A., & Hudrasyah, H. (2017). The Influence Of Halal Awareness, Halal Certification, and Personal Societal Perception Toward Purchase Intention: A Study Of Instant Noodle Consumption Of College Student In Bandung. Journal Of Business And Management, 6(1), 21-31.

Pratiwi, S. R., Dida, S., & Sjafirah, N. A. (2018). Strategi Komunikasi dalam Membangun Awareness Wisata Halal di Kota Bandung Junal Kajian Komunikasi, 6(1), 78-79.

Qomariah K, N. (2019). Indonesia Peringkat Pertama Global Muslim Travel Index Retrieved 26 November 2020, 2020

Rahmawan, D., hafiar, H., & Jimi, N. M. (2017). Peran Vlogger Sebagai Online Inflluencer dalam Industri Media Digital di Indonesia (Vlogger's Role as Infographic in Digital Media Industry in Indonesia). PROMEDIA, 3(2).

Sakaran, U. (2006). Metode Penelitian Bisnis. Jakarta: Salemba Empat.

Sarashadi, G., & Dewi, A. S. (2018). Pengaruh Penggunaan Vlogger Endorse pada Iklan Dalam Membentuk Niat Beli Konsumen. Jurnal Bisnis & Manajemen 18(1), 41-52.

Sholikhah, N. I. (2018). Pengaruh Travel Motivation Dan Electronic Word Of Mouth Terhadap Niat Berkunjung Pada Pariwisata Syariah Pulau Santen Banyuwangi. Universitas Islam Negeri Sunan Ampel Surabaya, Surabaya.

sinaga, R. E. M., & Kusumawati, A. (2018). Pengaruh Youtube Beauty Vlogger Terhadap Mimat Beli Konsumen Dan Dampaknya Terhadap Keputusan Pembelian Produk (Studi pada Pengguna Kosmetik Maybelline di Indonesia). Jurnal Administrasi Bisnis (JAB), 63(1), 187-196.

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D (23 ed.). Bandung: Alfabeta.

Supranto, J. (1997). Riset Aplikasinya Dalam Pemasaran (Vol. 6). Jakarta: Rineka Tama.