Analyzing Students' Consumptive Behavior: The Impact of Parental Socio-Cultural and Economic Factors

Herman Philips Dolonseda; Johny Taroreh; I Kadek Satria Arsana

doi:10.24036/011315520

Analyzing Students' Consumptive Behavior: The Impact of Parental Socio-Cultural and Economic Factors

Herman Philips Dolonseda⁽¹⁾, Johny Taroreh⁽²⁾, I Kadek Satria Arsana⁽³⁾,
(1) Faculty of Economics and Business, Universitas Negeri Manado

Indonesia
(2) Faculty of Economics and Business, Universitas Negeri Manado

Indonesia
(3) Faculty of Economics and Business, Universitas Negeri Manado

Indonesia

Corresponding Author

DOI : https://doi.org/10.24036/011315520

Full Text:

Language : en

Abstract

This study examines the consumptive behavior of students in the coastal regency of the Sangihe Islands, focusing on the socio-cultural and economic influences of their parents. Using a survey method with a questionnaire, data were collected from 413 high school students across various schools. The findings reveal that parental socio-cultural and economic factors significantly impact students' consumptive behavior. Additionally, external influences such as social media, advertisements, public figures, product branding, and peer expectations also play a substantial role. These insights are intended to help parents and educators better understand and address the dynamics of consumptive behavior among adolescents.

Keywords

Consumptive Behavior; Socio-cultural; Economic Parents

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