Analisis Kepuasan Nasabah Bank Kovensional Dan Bank Syariah Di Sumatera Barat
(1) Universitas Negeri Padang  Indonesia
(2) Universitas Negeri Padang  Indonesia
(3) Universitas Negeri Padang  Indonesia
Corresponding Author
DOI : https://doi.org/10.24036/011024550
Full Text: Language :
Abstract
Islamic banking in Indonesia is experiencing rapid development. This study aims to analyze bank customer satisfaction with services provided by conventional banks and Islamic banks. Bank satisfaction is measured through several factors including tangibles, reliability, responsiveness, assurance and empathy. The sample in this study were 100 respondents. This research method is a descriptive method using TCR analysis techniques. The results of this study indicate that TCR values in conventional banks do not have too high differences. Conventional banks have a TCR value of 0.35% higher than Islamic banks.
Keywords
References
Adrian Sutedi. Perbankan Syariah ,Tinjauan dan Beberapa Segi Hukum.Ghalia Indonesia. Bogor.2009.
Ahmed, M. U. 2008. Corporate Governance Lembaga Keuangan Syariah. Jakarta: Bumi Aksara.
Armstrong, dan Kotler 2003, Dasar-dasar Pemasaran, Jilid 1, Edisi Kesembilan, Penerbit PT. Indeks Gramedia, Jakarta
Arthesa, ade dan Edia Handiman.2006.Bank dan Lembaga Keuangan Bukan Bank. Jakarta: PT.Indeks Kelompok Gramedia.
Assauri (2003), Manajemen Pemasaran Jasa, jilid1, Jakarta.PT Gramedia
Barnes, James G. 2003. Secrets of Customer Relationship Management. Alih bahasa Andreas Winardi. Yogyakarta: Penerbit Andi.
Fandy Tjiptono, 2007, Strategi Pemasaran. Edisi ke dua, penerbit Andi,
Handiman, A. A. 2006. Bank dan lembaga Keuangan Bukan Bank. Jakarta: PT. Indeks kelompok Gramedia.
Heizer, Jay dan Barry Render. (2009). Manajemen Operasi (buku 1). Edisi 9. Salemba Empat, Jakarta
Hirsanuddin.Hukum Perbankan Syariah di Indonesia.Genta Press,Yogyakarta.2008.
Kasmir. 2011. Bank dan lembaga Keuangan Lainya. Jakarta: Rajawali Pers.
khan, M. U. 2008. Regulasi dan Pengawasan Bank Syariah. Jakarta: Bumi sAksara.
Lupiyoadi, Rambat. 2001. Manajemen Pemasaran Jasa: Teori dan Praktik, Jakarta: Salemba Empat.
Muhamad. 2005. Bank syariah Problem dan Prospek Perkembangan di Indonesia. Yogyakarta: Graha Ilmu.
Rivai, veithzal.2007.Bank and Financial Institution management. Jakarta : Pt. Raja Grafindo Persada.
Silvanita, K. 2009. Bank dan Lembaga Keuangan Lain. Jakarta: Erlangga.
Tjiptono, Fandy dan G. Chandra. 2005. Service, Quality, & Satisfaction. Yogyakarta: Penerbit Andi Yogyakarta
Article Metrics
Abstract Views : 569 timesPDF Downloaded : 224 times
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.