1. Home
  2. Vol 23, No 1 (2024)
  3. Evanita

Local Wisdom-Led Business Communication: A Case Study of “Barosok” in Livestock Market in West Sumatera Indonesia

Susi Evanita(1), Chichi Andriani(2), Zul Asri(3), Okki Trinanda(4), Zul Fahmi(5),
(1) Universitas Negeri Padang  Indonesia
(2) Universitas Negeri Padang  Indonesia
(3) Universitas Negeri Padang  Indonesia
(4) Universitas Negeri Padang  Indonesia
(5) Universitas Negeri Padang  Indonesia

Corresponding Author
Copyright (c) 2024 Susi Evanita, Chichi Andriani, Zul Asri, Okki Trinanda, Zul Fahmi

DOI : https://doi.org/10.24036/humanus.v23i1.124518

Full Text:    Language : en

Abstract


Business communication with local wisdom of ethnic Minangkabau in addition to aiming for business interests but still prioritizing social and human values. This research aims to reveal the non-verbal symbols used in the "barosok" tradition as one of the communication styles of the livestock trade in the West Sumatra region, especially the Minangkabau ethnics and documented it in a book. This communication style upholds the values of privacy, confidentiality, solidarity, and tolerance. This research was conducted using the Qualitative method with an Indept interview approach, the informants of this research were traders and community leaders in the Talao Guguak Bukittinggi livestock  market area and  the  Muaro  Paneh  Solok  livestock market. Informants were drawn using the snowball sampling method with data collection techniques using triangulation. This research concludes that: two regions in West Sumatra still have traditional buying and selling transactions (barosok), namely Talao Guguak Bukittinggi and Muaro Paneh-Solok cattle market, it is hoped that there will be an increase in understanding and preservation of traditional business communication (barosok) for the people of West Sumatra in particular and the people of Indonesia in general, and the results of new research in the form of data collection/documentation of research objects. This research recommends relating to the effectiveness of this communication model in achieving business goals and the current generation's perception of it.

Keywords


Business Communication, Local Wisdom, Traditional Business Communication

References


Arijanto, Agus, 2011, “Etika Bisnis bagi Pelaku Bisnis: Cara Cerdas dalam Memahami Konsep dan Faktor-faktor Etika Bisnis dengan Beberapa Contoh Praktis, Edisi Ketiga” (PT RajaGrafindo Persada- Jakarta)

Asrul Budiman, 2013. “Jenis Pasar Dalam Ekonomi” (Online Asrulbudiman.blogspot.com. 2nd December 2012)

Beebe, Steven A.; Beebe, Susan J.; and Ivy, Diana K., 2010, “Communication: Principles For A Lifetime” (Allyn & Bacon – Boston)

Bovee, Courtland L. and Thill, John V., 2005, “Business Commmunication Today” (Pearson Prentice Hall – New York)

Chu, Y. (2005). Silent Messages in Negotiations : the Role of Nonverbal Communication in Cross-Cultural Business Negotiations. Journal of Organizational Culture, Communications and Conflict, 9(2), 113–129.

Devito, joseph A., 2009, “Human Communication: the Basic Course” (Pearson Education , Inc – USA)

Dias, M. de O., Teles, A. C., Lafraia, J., & Pereira, L. J. D. (2023). Show Me Your Hands: A Moderator Effect Analysis on Nonverbal Behavior at the Bargaining Table. European Journal of Theoretical and Applied Sciences, 1(2), 119–127. https://doi.org/10.59324/ejtas.2023.1(2).12

Djoko Purwanto, 2010, “Komunikasi Bisnis” (Erlangga – Jakarta)

Hall, J. A., Horgan, T. G., & Murphy, N. A. (2019). Annual Review of Psychology Nonverbal Communication. Annu. Rev. Psychol, 70, 271–294. https://osf.io/4baq3/download

Haluan,18 September 2013. “Pasar Ternak Aia Pacah Masih Sepi”. Online - Harianhaluan.com 14th November 2014

Herimanto, Bambang dan Indrojiono, FX., 2005., “Komunikasi Bisnis” (Amara Books – Yogyakarta)

Koh, J., & Hulbert, T. (2022). The role of nonverbal communication in asynchronous talk channels. Journal of Open, Flexible and Distance Learning, 26(2), 29–50. https://www.jofdl.nz/index.php/JOFDL/article/view/517

Komaruzaman, Relly, 2014, “Pasar”. (Online wikipedia.org/wiki/pasar 12th december 2012.

Mažeikienė, A., Peleckis, K., & Peleckienė, V. (2012). Business Negotiations and Business Meetings: Communication in the Bargaining Process. March 2016, 683–692. https://doi.org/10.3846/bm.2012.089

Missaoui, Y. (2015). Non-verbal communication barriers when dealing with Saudi sellers. International Journal of Organizational Leadership, 4(4), 392–402. https://doi.org/10.33844/ijol.2015.60419

Mulyana, Deddy, 2004, “Ilmu Komunikasi: Suatu Pengantar” (Remaja Rosdakarya – Bandung)

Muslich, 2004, “Etika Bisnis Islami: Landasan Filosofis, Normatif Dan Substansi Implementatif” (Ekonisia – Yogyakarta)

Pawito, P., Muktiyo, W., & Arifin, H. (2020). Nilai Budaya dan Gaya Komunikasi Warga Minangkabau, Jawa, dan Bugis. Jurnal Ilmu Komunikasi, 17(3), 249. https://doi.org/10.31315/jik.v17i3.3775

Rohisfi, E. (2022). Self-esteem (harga diri) dalam perspektif budaya minangkabau. Jurnal Pendidikan Tematik, 3(1), 34–40.

Rozalinda, 2014, “Ekonomi Islam: Teori dan Aplikasinya pada Aktivitas Ekonomi” (PT RajaGrafindo Persada – Jakarta)

Saverin, Werner J. and Tankard, James W., 2007, “Teori Komunikasi: Sejarah, Metode, dan Terapan di Dalam Media Massa” (Kencana Prenada Media Group – Jakarta)

Seiler, William J. and Beall, Melissa L., 2008, “Communication: Making Connections” (Pearson Education, Inc – Singapore)

Sugiyono, 2011, “Metode Penelitian Kombinasi (Mixed Methods)” (Alfabeta- Bandung).


Article Metrics

 Abstract Views : 32 times
 PDF Downloaded : 4 times

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2024 Susi Evanita, Chichi Andriani, Zul Asri, Okki Trinanda, Zul Fahmi

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.