The Influence of Promotion, Perceived Ease of Use, and Price Toward Repurchase Intention Transportation Services Go-jek on Students in Universitas Negeri Padang

Aulia Yohanda - Universitas Negeri Padang
Erni Masdupi - Universitas Negeri Padang
Yunita Engriani - Universitas Negeri Padang

Abstract


Purpose - The purpose of this research to analyze: (1) The influence of Promotion on
Repurchase Intention Transportation Services Go-Jek On Students in Padang State University
(2) The influence of Perceived Ease of Use on Repurchase Intention Transportation Services
Go-Jek On Students in Padang State University (3) The influence of Price on Repurchase
Intention Transportation Services Go-Jek On Students In Padang State University.
Methodology - This type of research is descriptive research. The population in this study were
all students at Padang State University User Go-Jek transportation services with a total sample
of 170 people taken using convenience sampling because of the unknown population.
Finding - Regarding the causal model proposed, the data confirm the relationship set out in the
hypothesis. It can therefore be stated that ((1) Promotion significant effect on Repurchase
Intention Transportation Services Go-Jek On Students in Padang State University (2) Perceived
Ease Of Use significant effect on Repurchase Intention Transportation Services Go-Jek On
Students In Padang State University (3) Price Use significant effect on Repurchase Intention
Transportation Services Go-Jek On Students In Padang State University.
Limitation - This research only limit with some variables

Keywords: Promotion, Perceived Ease Of Use, Price and Repurchase Intention
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DOI: http://dx.doi.org/10.24036/jkmw0255140