Strategi Mencapai Keseimbangan Hidup dan Kerja Perempuan Pelaku Usaha E-commerce.

Rahma Ardiani; Sri Lestari

doi:10.24036/rapun.v14i2.122747

Strategi Mencapai Keseimbangan Hidup dan Kerja Perempuan Pelaku Usaha E-commerce.

Rahma Ardiani⁽¹⁾, Sri Lestari⁽²⁾,
(1) Universitas Muhammadiyah Surakarta

Indonesia
(2) Universitas Muhammadiyah Surakarta

Indonesia

Corresponding Author
Copyright (c) 2023 Rahma Ardiani, Sri Lestari

DOI : https://doi.org/10.24036/rapun.v14i2.122747

Full Text:

Language : en

Abstract

This study aims to understand the strategies for achieving work-life balance in mothers with children under five who are e-commerce entrepreneurs. This study uses a qualitative approach to phenomenology. This research involved five young mothers in e-commerce businesses obtained through the snowball technique. Data collection techniques used semi-structured interviews and were analyzed by thematic analysis. This research revealed five themes: e-commerce business management, childcare, household affairs, marital conflict, and me-time. This research implies that cooperation with partners and having time to pause from routine for a moment is an essential key in the strategy of achieving work-life balance.

Keywords

couple cooperation; domestic role; e-commerce; phenomenology; work life balance

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