The Role Of Mindfulness On Mindful Consumption Mediated By The Involvement Of Online Shopper Consumers

Teguh Lesmana(1),
(1) Universitas Pelita Harapan  Indonesia

Corresponding Author
Copyright (c) 2023 Teguh Lesmana

DOI : https://doi.org/10.24036/rapun.v14i2.122218

Full Text:    Language : en

Abstract


This study examines the role of consumer involvement in predicting the role of awareness of consumption awareness in online consumer shopping. This research is a quantitative study involving 220 early adult participants who shop online in Jakarta. Data collection was carried out using the Mindful Consumption Behavior Scale to measure mindful consumption, the Five Facet Mindfulness Questionnaires Short Version (FFMQ-SV) to measure mindfulness, and the Customer Engagement Scale to measure consumer engagement. The three measuring instruments have been tested for reliability and the test results have a good and acceptable reliability value. The results of the study using linear regression analysis show that consumer involvement can play a positive role as a significant mediator of the role of mindfulness in predicting mindful consumption. Thus, mindfulness can play a better role in mindful consumption with consumer involvement that helps online buyers to be fully involved in purchases made so that mindful purchases are created in online shopping.


Keywords


Mindfulness; Consumer Engagement; Mindful Consumption

References


Angela, V., & Paramita, E. L. (2020). Pengaruh Lifestyle Dan Kualitas Produk Terhadap Keputusan Impulse Buying Konsumen Shopee Generasi Z. Jurnal Ekobis : Ekonomi Bisnis & Manajemen, 10(2), 248–262. https://doi.org/10.37932/j.e.v10i2.132

Armour, J. (2019). From Mindless to Consumer to Mindful Citizen: Reimagining Consumer, Societal and Environmental Sustainability. University of Northampton.

Baer, R. A., Smith, G. T., Hopkins, J., Krietemeyer, J., & Toney, L. (2006). Using self-report assessment methods to explore facets of mindfulness. Assessment, 13(1), 27–45. https://doi.org/10.1177/1073191105283504

Bahl, S., Milne, G. R., Ross, S. M., Mick, D. G., Grier, S. A., Chugani, S. K., Chan, S. S., Gould, S., Cho, Y. N., Dorsey, J. D., Schindler, R. M., Murdock, M. R., & Boesen-Mariani, S. (2016). Mindfulness: Its transformative potential for consumer, societal, and environmental weil-being. Journal of Public Policy and Marketing, 35(2), 198–210. https://doi.org/10.1509/jppm.15.139

Barbaro, N., & Pickett, S. M. (2016). Mindfully green: Examining the effect of connectedness to nature on the relationship between mindfulness and engagement in pro-environmental behavior. Personality and Individual Differences, 93, 137–142. https://doi.org/10.1016/j.paid.2015.05.026

Batmaz, F. K., & Ergen, A. (2022). Mindfulness and Sustainable Consumption: Evidence from Students in Istanbul. Academic Journal of Interdisciplinary Studies, 11(1), 56–67. https://doi.org/10.36941/ajis-2022-0005

Dahiya, Kapil & Potia, A. (2020). Generous : COVID-19 ’ s Impact on Indonesian Consumer Sentiment. McKinsey and Company, April.

Dhandra, T. K. (2020). Does self-esteem matter? A framework depicting role of self-esteem between dispositional mindfulness and impulsive buying. Journal of Retailing and Consumer Services, 55. https://doi.org/10.1016/j.jretconser.2020.102135

Driver, R. (2021). Gen Z inspired by conscious consumption , sustainability and self- expression.

Erben, G. S. (2019). Mindfulness as an Antecedent of Work Engagement. July, 126–141. https://doi.org/10.4018/978-1-5225-7799-7.ch008

Fischer, D., Stanszus, L., Geiger, S., Grossman, P., & Schrader, U. (2017). Mindfulness and sustainable consumption: A systematic literature review of research approaches and findings. Journal of Cleaner Production, 162, 544–558. https://doi.org/10.1016/j.jclepro.2017.06.007

Fitriani, E. (2020). Konsumen Ubah Prioritas Berbelanja Saat Pandemi Penyedia Listrik Surya Atap untuk Industri , Gaya Elegan telah Tiap Tujuan Penyedia Listrik Surya Atap untuk Industri ,.

Gabriella, D. R., Hardjanto, R. W., Mawaridi, M. F., Harits, M. N., & Purnami, L. D. (2021). Mindful Consumption Behavior on Second-Hand Fashion Products: Intervariable Influence Analysis of Stimulus-Organism-Response (S-O-R) Model. ASEAN Marketing Journal, 13(1), 86–101. https://doi.org/10.21002/amj.v13i1.13229

Geiger, S. M., Grossman, P., & Schrader, U. (2019). Mindfulness and sustainability: correlation or causation? Current Opinion in Psychology, 28, 23–27. https://doi.org/10.1016/j.copsyc.2018.09.010

Gu, J., Strauss, C., Crane, C., Barnhofer, T., Karl, A., Cavanagh, K., & Kuyken, W. (2016). Examining the Factor Structure of the 39-Item and 15-Item Versions of the Five Facet Mindfulness Questionnaire Before and After Mindfulness-Based vCognitive Therapy for People With Recurrent Depression. Psychological Assessment, 28(7), 791–802. https://doi.org/10.1037/pas0000263

Gupta, S., & Verma, H. (2019). Mindful consumption behaviour: Scale development and validation. Asian Journal of Multidimensional Research (AJMR), 8(5), 271. https://doi.org/10.5958/2278-4853.2019.00200.3

Gupta, S., & Verma, H. V. (2020). Mindfulness, mindful consumption, and life satisfaction: An experiment with higher education students. Journal of Applied Research in Higher Education, 12(3), 456–474. https://doi.org/10.1108/JARHE-11-2018-0235

Gupta, S., & Verma, H. V. (2022). Relationship of Mindfulness, Mindful Consumption and Life Satisfaction: An Abstract. In F. Pantoja & S. Wu (Eds.), From Micro to Macro: Dealing with Uncertainties in the Global Marketplace. AMSAC 2020. Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS). Springer Nature. https://doi.org/10.1007/978-3-030-89883-0_68

Katadata.co.id. (2021). Perilaku Keuangan Generasi Z & Y (Issue September). https://cdn1.katadata.co.id/media/microsites/zigi/perilakukeuangan/file/KIC- ZIGI_ Survei Perilaku Keuangan 130122.pdf

Keshavarzi, A. (2021). Fostering mindful consumption with mindfulness training -. University of Gothenburg, School Of Business, Economic, and Law.

Kristia, K. (2021). Mediating Effect of Customer Engagement on the Relations between eWOM, Environmental Concern, and Intention to Purchase Second-hand Clothing among College Students in Yogyakarta. Jurnal Manajemen Bisnis, 12(2), 162–175. https://doi.org/10.18196/mb.v12i2.11424

Lesmana, T. (2017). Hubungan Antara Mindfulness Dan Pembelian Impulsif Pada Remaja Perempuan Yang Melakukan Shopping Online. Psibernetika, 10(2), 81–91. https://doi.org/10.30813/psibernetika.v10i2.1044

Lesmana, T., & Rarung, C. M. (2020). Peran Kecerdasan Budaya Dan Kepribadian Terhadap Perilaku Konsumtif Online Generasi Milenial Yang Merantau Di Jakarta. Jurnal Psikologi Malahayati, 2(2), 57–71. https://doi.org/10.33024/jpm.v2i2.3001

Lubis, A., Tarigan, E. D. S., Tambunan, S. B., Wijaya, M., & Situmeang, C. (2020). Impulsive Purchasing via Online Shopee of the Millennials: A Study in a Private University in Medan. Unicees 2018, 922–925. https://doi.org/10.5220/0009511409220925

Mohammad, J., Quoquab, F., & Mohamed Sadom, N. Z. (2020). Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement. Journal of Fashion Marketing and Management. https://doi.org/10.1108/JFMM-05-2020-0080

Naik, P., Harris, V. W., & Forthun, L. F. (2013). Mindfulness : An Introduction 1. April 2014.

Ngo, L. V., Northey, G., Duffy, S., Thao, H. T. P., & Tam, L. T. H. (2016). Perceptions of others, mindfulness, and brand experience in retail service setting. Journal of Retailing and Consumer Services, 33, 43–52. https://doi.org/10.1016/j.jretconser.2016.07.003

Ningrum, N. P. W. (2021). Pengaruh Motivasi Belanja Hedonis Terhadap Pembelian Impulsif Dengan Browsing Sebagai Variabel Mediasi (Studi Pengguna Shopee Mahasiswa Kota Malang di Masa Pandemi). Jurnal Ilmiah Mahasiswa FEB Universitas Brawijaya, 9(2). https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/7328/6321

Park, H. J., & Dhandra, T. K. (2017). Relation between dispositional mindfulness and impulsive buying tendency : Role of trait emotional intelligence. Personality and Individual Differences, 105, 208–212. https://doi.org/10.1016/j.paid.2016.09.061

Pattnaik, L., & Jena, L. K. (2020). Mindfulness, remote engagement and employee morale: conceptual analysis to address the “new normal.” International Journal of Organizational Analysis, 29(4), 873–890. https://doi.org/10.1108/IJOA-06-2020-2267

Piligrimiene, Ž., Žukauskaite, A., Korzilius, H., Banyte, J., & Dovaliene, A. (2020). Internal and external determinants of consumer engagement in sustainable consumption. Sustainability (Switzerland), 12(4). https://doi.org/10.3390/su12041349

Populix. (2020). Menelusuri lebih jauh tren belanja online masyarakat Indonesia. https://www.info.populix.co/post/tren-belanja-online-masyarakat-indonesia.

Rodrigues, R. I., Lopes, P., & Varela, M. (2021). Factors Affecting Impulse Buying Behavior of Consumers. Frontiers in Psychology, 12, 1–3. https://doi.org/10.3389/fpsyg.2021.697080

Salisa, F., Rachmatan, R., Kumala, I. D., Sari, N., & Kunci, K. (2022). Mindfulness dan Impulsive Buying Pada Dewasa Awal yang Melakukan Belanja Online Selama Pandemi Covid-19. JSEH (Jurnal Sosial Ekonomi Dan Humaniora), 8(2), 274–281.

Sheth, J. (2020). Impact of Covid-19 on Consumer Behavior: Will the old habits return or die? Journal of Business Research, 117(January), 280–283. www.elsevier.com/locate/jbusres Impact

Sheth, J. N., Sethia, N. K., & Srinivas, S. (2011). Mindful consumption: A customer-centric approach to sustainability. Journal of the Academy of Marketing Science, 39(1), 21–39. https://doi.org/10.1007/s11747-010-0216-3

Wright, O., & Blackburn, Emma. (2020). COVID-19: How consumer behavior will be changed. April 28, 2020.

Yang, Y., & Li, S. (2020). Mindfulness and work engagement: An examination of mediating mechanism and boundary condition. Proceedings - Fifth International Conference on Economic and Business Management (FEBM 2020), 159, 29–36. https://doi.org/10.2991/aebmr.k.201211.006

Yiğit, M. K. (2020). Consumer mindfulness and impulse buying behavior: Testing moderator effects of hedonic shopping value and mood. Innovative Marketing, 16(4), 24–36. https://doi.org/10.21511/im.16(4).2020.03

Zheng, C. S., Gunasekara, A., & Blaich, S. (2018). Mindfulness and Work Engagement: The Mediating Effect of Psychological Flourishing. Academy of Management Proceedings, 2018(1), 12210. https://doi.org/10.5465/ambpp.2018.12210abstract


Article Metrics

 Abstract Views : 528 times
 PDF Downloaded : 117 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Teguh Lesmana

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.