PENGARUH LABEL HALAL TERHADAP MINAT BELI KOSMETIK PERAWATAN DAN RIASAN PADA MAHASISWI PRODI PENDIDIKAN TATA RIAS DAN KECANTIKAN JURUSAN KESEJAHTERAAN KELUARGA FAKULTAS TEKNIK UNIVERSITAS NEGERI PADANG
), Rostamailis Rostamailis(2), Hayatunnufus Hayatunnufus(3), (1)
(2)
(3)
Corresponding Author
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Language : en
Abstract
This study aims to see whether there is an influence of ‘halal’ label
on buying interest by the students of Education Makeup and Beauty
Faculty of Engineering Department of Padang State University. This
research is descriptive quantitative. The populations in this research were
137 female students and the sample about 102 female students of
Education Makeup and Beauty Faculty of Engineering Department of
Padang State University in academic year 2010 to 2013. The research data
is primary data that obtained directly from the respondents in the form 43
items questionnaire with a number of statements by using Likers scale that
has been tested for validity and reliability. Data were analyzed using
descriptive analysis that was performed linearly test, normality test and
hypotheses test with product moment correlation. The results showed that
there was no significant relationship but it has a positive side between
‘halal’ labels on buying interest. The analysis showed that the ‘Halal’
Label located on the percentage of 55% in a low category, and Interest
Buy obtained the percentage 81% in a high category.
Keyword: Halal label, buying interest cosmetic care and makeup
on buying interest by the students of Education Makeup and Beauty
Faculty of Engineering Department of Padang State University. This
research is descriptive quantitative. The populations in this research were
137 female students and the sample about 102 female students of
Education Makeup and Beauty Faculty of Engineering Department of
Padang State University in academic year 2010 to 2013. The research data
is primary data that obtained directly from the respondents in the form 43
items questionnaire with a number of statements by using Likers scale that
has been tested for validity and reliability. Data were analyzed using
descriptive analysis that was performed linearly test, normality test and
hypotheses test with product moment correlation. The results showed that
there was no significant relationship but it has a positive side between
‘halal’ labels on buying interest. The analysis showed that the ‘Halal’
Label located on the percentage of 55% in a low category, and Interest
Buy obtained the percentage 81% in a high category.
Keyword: Halal label, buying interest cosmetic care and makeup
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