HUBUNGAN HARGA SEWA KAMAR DENGAN KEPUTUSAN PEMBELIAN TEMPAT KOS MAHASISWA JURUSAN KESEJAHTERAAN KELUARGA FAKULTAS TEKNIK UNIVERSITAS NEGERI PADANG

Abstract

The purpose of this research was to determine the relationship of the price of a dorm room rental with purchase decisions boarding students of Family Welfare Majority, Faculty of Engineering, State University of Padang. This research is correlational nature . The population in this research was student of Family Welfare Majority, Faculty of Engineering , State University of Padang who did rent a dorm room, still active and registered in their study . The sampling technique is proportional random sampling, a total of 88 people . Data was collected using a questionnaire ( questionnaire ) by using a Likert’s scale that has been tested for validity and reliability . Furthermore, the data were analyzed through descriptive analysis and correlation with the help of computer program SPSS version 16.00. Based on the survey results revealed this means that overall rental rates affordable dorm room offered by the student's financial abilities, that is the conclusion the students to make purchases of a boarding house with the purchase decision process steps in accordance with the student wants .

Keywords: prices, rent, room, boarding, purchase decision.