STRATEGI PENGEMBANGAN SARANA DI OBJEK WISATA CANDI MUARAJAMBI
), Yuliana Yuliana(2), Feri Ferdian(3), (1)
(2)
(3)
Corresponding Author
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Abstract
The purpose of this research is to determine facility development strategy
that has indicators main tourism facility, supplementing tourism facility, and
supporting tourism facility that are viewed from internal factors form strengths
and weaknesses and external factors form opportunities and threats. This research
is a descriptive research with qualitative data. Data collection technique is done by
interview, observation, and documentation which involves informant by using
purposive sampling technique and snow-ball sampling technique. Facility
development strategy that can be: a) Developing main tourism superstructure such
as utilizing civilian house for homestay accommodation and restaurants. b)
Provide public transportation that has a special route to the tourist attraction area.
c) Developing traditional food products. d) Utilizing and developing potential
land for supplementing tourist superstructure such as recreational facilities such as
ancient canal as a means of water tourism like game boats and fishing ponds. e)
Developing handicraft product through souvenir shop in tourist area.
Keywords: Strategy, development, facility
that has indicators main tourism facility, supplementing tourism facility, and
supporting tourism facility that are viewed from internal factors form strengths
and weaknesses and external factors form opportunities and threats. This research
is a descriptive research with qualitative data. Data collection technique is done by
interview, observation, and documentation which involves informant by using
purposive sampling technique and snow-ball sampling technique. Facility
development strategy that can be: a) Developing main tourism superstructure such
as utilizing civilian house for homestay accommodation and restaurants. b)
Provide public transportation that has a special route to the tourist attraction area.
c) Developing traditional food products. d) Utilizing and developing potential
land for supplementing tourist superstructure such as recreational facilities such as
ancient canal as a means of water tourism like game boats and fishing ponds. e)
Developing handicraft product through souvenir shop in tourist area.
Keywords: Strategy, development, facility
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