MOTIVASI PENGUNJUNG BERWISATA KE OBJEK WISATA PANTAI AIR MANIS KOTA PADANG
), Waryono Waryono(2), Hijriyantomi Suyuthie(3), (1)
(2)
(3)
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Abstract
This research aims to determine the motivation of visitors to the tourist
attractions in Pantai Air Manis viewed from 2 indicators, namely, internal factors and
external factors. This research is a quantitative descriptive research with a survey
method. The population of this research is the domestic visitors who travel to the
attractions of Pantai Air Manis. The sampling technique is non probability sampling,
using incidental sampling. The number of samples in this research are amount to 98
people. Technique of collecting data is done by using questionnaire with Likert scale
that has been tested the validity and reliability. Furthermore, the data were analyzed
through descriptive analysis using SPSS 16.00 program. The results of this research
showed that the motivation of visitors to the tourist attractions in Pantai Air Manis
Padang City as a whole is in good category with an average value of 67.74. While
based on the indicators, (1) internal factors are in good category with an average
value of 34.07. (2) external factors are in good category with an average value of
33.67.
Keywords: Visitors Motivation, Tourist Attraction
1Prodi Manjemen
attractions in Pantai Air Manis viewed from 2 indicators, namely, internal factors and
external factors. This research is a quantitative descriptive research with a survey
method. The population of this research is the domestic visitors who travel to the
attractions of Pantai Air Manis. The sampling technique is non probability sampling,
using incidental sampling. The number of samples in this research are amount to 98
people. Technique of collecting data is done by using questionnaire with Likert scale
that has been tested the validity and reliability. Furthermore, the data were analyzed
through descriptive analysis using SPSS 16.00 program. The results of this research
showed that the motivation of visitors to the tourist attractions in Pantai Air Manis
Padang City as a whole is in good category with an average value of 67.74. While
based on the indicators, (1) internal factors are in good category with an average
value of 34.07. (2) external factors are in good category with an average value of
33.67.
Keywords: Visitors Motivation, Tourist Attraction
1Prodi Manjemen
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