STRATEGI PENGEMBANGAN PRODUK WISATA DI OBJEK WISATA ALAM AIR PANAS SEMURUP KABUPATEN KERINCI PROVINSI JAMBI

Abstract

This research aims to determine the strategy of the promotion of tourist destinations that have indicators in the form of bulk sales, sales promotions and direct marketing are seen from the internal factors of the strengths and weaknesses as well as the external factors in the form of opportunities and threats. This research is descriptive research with qualitative data. Engineering data collection done by the method of interview, observation, and documentation involving the informant by using purposive sampling technique. The strategy of the promotion of tourist destinations that can be done is in the form of: 1) cooperation with several companies such as civilian airlines to promote tourist destinations in the inflight magazine. 2) cooperating with the Office of tourism in other provinces to barter in conducting promotional activities tourist destinations. 3) maximize the use of the media promotion in open areas such as billboards or billboards. 4) follow more tourism promotion activities at the national and international levels.
Keywords: development, strategy, tourism product