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Abstract


This study aims to determine the influence of Gross Domestic Product (GDP) per capita, Distance, Population, Exchange Rate, and Digital Adoption on tourism flow to Indonesia. The method used in this research is panel data analysis with a Fixed Effect Model (FEM). The dependent variable in this study is tourism demand, while the independent variables are GDP per capita, Distance, Population, Exchange Rate, and Digital Adoption. The results of the study show that GDP per capita and Population have a significant positive influence on international tourism flow to Indonesia. The Exchange Rate has a significant negative influence on international tourism flow to Indonesia, whereas Distance has a negative but insignificant influence. Meanwhile, Digital Adoption has a positive but insignificant influence on international tourism flow to Indonesia.