Pengaruh Literasi Keuangan dan Kepercayaan terhadap Minat Beli Produk Asuransi di Kalangan Mahasiswa

Ahmad Buchori; Nurhayati Nurhayati; Richy Wijaya W

doi:10.24036/ecosains.12070757.00

Pengaruh Literasi Keuangan dan Kepercayaan terhadap Minat Beli Produk Asuransi di Kalangan Mahasiswa

Ahmad Buchori⁽¹⁾, Nurhayati Nurhayati⁽²⁾, Richy Wijaya W⁽³⁾,
(1) Jurusan Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Trisakti

Indonesia
(2) Jurusan Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Trisakti

Indonesia
(3) Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Trisakti

Indonesia

Corresponding Author

DOI : https://doi.org/10.24036/ecosains.12070757.00

Full Text:

Language : Indonesia

Abstract

This study explains the relationship between research variables by testing existing hypotheses. In this study, the authors explain and examine the relationship between the independent variables in the form of financial literacy and perceptions of trust and the dependent variable is buying interest. This study is a quantitative study and questionnaires were collected and processed using variant-based Structural Equation Modeling (SEM).

The results show that between the two variables, the perception of trust can act as the strongest predictor in predicting interest in buying insurance products among students. Then, the results also show that the level of student financial literacy can also predict the interest in buying insurance products among students quite well, although it is still lower than the influence of the variable perception of trust.