How to cite (IEEE): M. Anggraini, & E. Marsasi "The Influence of Self-Esteem and Brand Trust to Optimize Brand Loyalty Based on Social Identity Theory in Generation Y & Z," Jurnal Ecogen, vol. 7, no. 1, , pp. 12-26, Mar. 2024. https://doi.org/10.24036/jmpe.v7i1.15604

How to cite (APA): Anggraini, M., & Marsasi, E. (2024). The Influence of Self-Esteem and Brand Trust to Optimize Brand Loyalty Based on Social Identity Theory in Generation Y & Z. Jurnal Ecogen, 7(1), 12-26. https://doi.org/10.24036/jmpe.v7i1.15604

How to cite (Chicago): Anggraini, Melfi, AND Marsasi, Endy. "The Influence of Self-Esteem and Brand Trust to Optimize Brand Loyalty Based on Social Identity Theory in Generation Y & Z" Jurnal Ecogen [Online], Volume 7 Number 1 (29 March 2024) https://doi.org/10.24036/jmpe.v7i1.15604

How to cite (Vancouver): Anggraini M, & Marsasi E . The Influence of Self-Esteem and Brand Trust to Optimize Brand Loyalty Based on Social Identity Theory in Generation Y & Z. Jurnal Ecogen [Online]. 2024 Mar; 7(1):12-26. https://doi.org/10.24036/jmpe.v7i1.15604

How to cite (Harvard): Anggraini, M., & Marsasi, E. ,2024. The Influence of Self-Esteem and Brand Trust to Optimize Brand Loyalty Based on Social Identity Theory in Generation Y & Z. Jurnal Ecogen, [Online] 7(1), pp. 12-26. https://doi.org/10.24036/jmpe.v7i1.15604

How to cite (MLA8): Anggraini, Melfi, & Endy Gunanto Marsasi. "The Influence of Self-Esteem and Brand Trust to Optimize Brand Loyalty Based on Social Identity Theory in Generation Y & Z." Jurnal Ecogen [Online], 7.1 (2024): 12-26. Web. 13 Jan. 2025 , https://doi.org/10.24036/jmpe.v7i1.15604

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@article{