Peran dimensi orientasi kewirausahaan dan kapabilitas pemasaran pada kinerja usaha skala kecil dan menengah

Fifi Efendi - Universitas Negeri Padang, Padang, Indonesia
Perengki Susanto - Universitas Negeri Padang, Padang, Indonesia

Abstract


The aim of this study is to look into (1) the impact of innovation on SMEs' performance; (2) the consequence of risk-taking on SMEs' performance; (3) the effect of proactiveness on SMEs' performance; (4) the influence of competitive aggressiveness on SMEs' performance; (5) the effect of autonomy on SMEs' performance; and (6) the impact of marketing capabilities on SMEs' performance. This is a survey-based quantitative study. The managers or owners of SMEs in Padang City as a population of this study. The research sample employs a non-probability sampling method, in which the sample is chosen based on a set of criteria. Sample size up to 150 samples were taken. PLS-SEM analysis was used to analyze the empirical data in the study. According to findings, risk-taking, autonomy, and marketing capabilities all had a positive and significant impact on the performance of SMEs. However, innovativeness, proactiveness, and competitive aggressiveness have no influence on performance of SMEs. The implication will be discussed later.

 


Keywords


Innovativeness; proactiveness; risk-taking; marketing capabilities; performance

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DOI: http://dx.doi.org/10.24036/jkmw0299020