REBRANDING IDENTITAS VISUAL WISATA PULAU ANGSO DUO KOTA PARIAMAN

Muhamad Ahdanil, Dr. Syafwandi, M.Sn., Drs. Suib Awrus, M.Pd.

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Abstract

The purpose of design, namely to rebranding visual attractions Angso
Duo Island Pariaman city, Featuring a unique and fun impression, able to
represent Branding island tourist attraction that serves to show the
identity of Angso Duo Island. The analytical method chosen in visual
rebranding design is SWOT (Strengths, Weakness, Opportunities,
Threat). This method is used to find weakness, strength, opportunity and
threat of Angso Duo Island. The result of visual rebranding design of
Angso Duo Island is Brand applied to main media in form of designing
manual and stationery set such as business card, map, cover cd,
letterhead, envelope, and notebook as well as supporting media include,
t-shirt, totebag, stickers, hats and key chains.

Kata kunci: Rebranding, Identitas Visual, Pulau Angso Duo.