The effect of security concern and perceived ease of use on repurchase intention: the role of e-trust and e-satisfaction as mediators

Rahmiati Rahmiati; Hasti Adini; Alizar Hasan; Vera Pujani; Donard Games

doi:10.24036/jkmb.13256800

The effect of security concern and perceived ease of use on repurchase intention: the role of e-trust and e-satisfaction as mediators

Rahmiati Rahmiati⁽¹⁾, Hasti Adini⁽²⁾, Alizar Hasan⁽³⁾, Vera Pujani⁽⁴⁾, Donard Games⁽⁵⁾,
(1) Universitas Andalas, Universitas Negeri Padang, Padang

Indonesia
(2) Universitas Negeri Padang, Padang

Indonesia
(3) Universitas Andalas, Padang

Indonesia
(4) Universitas Andalas, Padang

Indonesia
(5) Universitas Andalas, Padang

Indonesia

Corresponding Author
Copyright (c) 2025 Hasti Adini

DOI : https://doi.org/10.24036/jkmb.13256800

Abstract

This study aims to analyze (1) security concern and perceived ease of use on repurchase intention: the role of e-trust and e-satisfaction as mediators (2) The effect of security, perceived ease of use, repurchase intention of the role of trust and satisfaction as a mediator. The populace utilized in this study is all clients of E-business applications and the example involved is clients of E-trade applications in Bukittinggi City somewhere twice involving E-business for web-based shopping. The quantity of tests utilized in this review was 200 respondents. Information was gathered through an internet-based survey (google form) and information about the executives utilizing PLS (Partial Least Square) programming. The results of this study indicate that. (1) Security concern has a significant effect on repurchase intention (2) perceived ease of use has a significant effect on repurchase intention (3) security concern has a significant effect on repurchase intention (4) e-satisfaction has a significant effect on repurchase intention (5) security concern has a significant effect on repurchase intention through trust (6) perceived ease of use has a significant effect on repurchase intention through e-satisfaction (7). Perceived ease of use has a significant effect on repurchase intention through e-satisfaction (7). Perceived ease of use has a significant effect on repurchase intention through security concerns (8). e-satisfaction a siginifikan effect on repurchase intention through trust. The results of this study indicate that it is positively and significantly influenced by security, convenience, and repurchase intention mediated by e-trust and e-satisfaction.

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