Pengaruh dimensi kualitas jasa terhadap minat mengunjungi kembali wisatawan pada objek wisata pantai carocok Painan

Abstract

This research aims to examine the relationship between service quality dimensions and revisit intention. The population of this study is tourists who visited “Carocok Painan Beach”. This research employed 100 respondents as the samples. By using linear regression analysis, this study found that all service quality dimensions, including tangible, responsiveness, reliability, assurance and empathy have significant and positive impacts on tourist’s revisit intention. Furthermore, some limitations and future studies have been addressed.

Keywords: Tangibles; responsiveness; reliability; assurance; empathy; revisit intention