Abstract
This study aimed to discover (Unit Kegiatan Bahasa Asing) UKBA students’ perception towards the implementation of “Just a Minute” in three aspects: cognitive, affective, and conative. The sample in this research was 30 non-English major students in UKBA. Descriptive approach is used in this research, incorporating quantitative method. By using questionnaire, there were 10 questions for three each aspect: cognitive, affective, and conative, which 30 questions in total. the researcher used descriptive statistical analysis in SPSS and shows an overall highly positive result, on cognitive (3.32), affective (3.26), and conative (3.28). It shows that JAM was positively increase students’ speaking ability.