Mitos Kecantikan dalam Webtoon Kekar Jelita karya Brotosukirman
Abstract
The myth of beauty as an unrealistic social construction, as depicted in Brotosukirman's Webtoon Kekar Jelita, continues to shape society's perception and treatment of women, especially in the context of Indonesian popular culture. This research analyzes the representation of beauty myths through three dimensions: cultural context, body control practices, and dynamics in the work environment. Using a descriptive qualitative approach and content analysis techniques on 54 Webtoon episodes, this study identifies the representation of beauty myths through dialogue between characters, visualization of characters' bodies, and narrative dynamics. The findings show that stereotypes such as the nicknames “Wild Boar” (Episode 1) and “Lump of Muscle” (Episode 22) reflect the stigmatization of women who deviate from traditional beauty standards. Extreme dietary pressure and marginalization in the work environment reinforce physical appearance-based gender injustice. This analysis supports Naomi Wolf's (1991) theory by asserting that beauty myths in digital media act as a tool of patriarchal control. The implications of this research enrich the study of Indonesian popular literature while encouraging critical literacy for the deconstruction of hegemonic beauty standards.
Keywords
Full Text:
PDFReferences
Brotosukirman. 2024. Kekar Jelita. Webtoon. Accessed June 2024. https://www.webtoons.com/id/comedy/kekar-jelita/list?title_no=6038.
Dewi, Desyarini Puspita H. G. D. 2021. “Maskulinitas dalam Novel Bumi Manusia.” Jurnal Parafrasa: Bahasa, Sastra, dan Pengajaran 3 (1): 9–14.
Djaali, H. 2023. Psikologi Pendidikan. Jakarta: PT Bumi Aksara.
Effendy, Rochmad, et al. 2024. “Mendambakan Kecantikan Ideal sebagai Penindasan: Analisis Resepsi Iklan ImPerfect Beauty Elshe Skin.” Jurnal Komunikasi Nusantara 6 (1): 169–181.
Julian, Royyan. 2016. “Mitos Kecantikan dalam Cerpen-cerpen Dwi Ratih Ramadhany.” J. Poet.
Kartini, Juanda, et al. 2020. “Mitos Kecantikan dalam Novel Kompromi Karya Soesilo Toer: Kajian Feminisme.” Metahumaniora 20 (1): 85–103. https://doi.org/10.26499/mm.v20i1.4128.
Kiranantika, A., ed. 2020. Perempuan, Anak, dan Keluarga dalam Arus Perubahan. Makassar: Nas Media Pustaka.
Kurnianto, E. A. 2021. “Paras Cantik Pembawa Petaka dalam Cerita Rakyat Sumatra Selatan: Putri Pinang Masak.” LOA XVI (2): 85–100.
Novi, Bunda. 2017. Bacaan Wajib Orang Tua! Yogyakarta: DIVA Press.
Sabela, A. 2023. “Relevansi Pemikiran Kesetaraan Gender RA Kartini dengan Konsep Feminisme dalam Perspektif Pendidikan Islam.” PhD diss., IAIN Kudus.
Safitri, Ika Nur. 2023. “Citra Tokoh Utama Perempuan dalam Novel Lebih Senyap Dari Bisikan Karya Andina Dwifatma: Kritik Sastra Feminisme dalam Perspektif Islam.” Skripsi., Universitas Islam Sultan Agung (UNISSULA).
Sagala, A. R. 2021. “Representasi Kecantikan dalam Konsep 3B Brain, Beauty & Behaviour: Studi Analisis Semiotika John Fiske pada Tayangan Miss Universe 2019 di YouTube.”
Shuffa, A. Z. 2018. “Citra Perempuan dalam Film To The Bone Karya Marti Noxon: Kajian Mitos Kecantikan Naomi Wolf.” Jurnal Bapala: Pendidikan, Bahasa, dan Sastra Indonesia 12 (1): 1–24.
Suhada, D. N. 2021. “Feminisme dalam Dinamika Perjuangan Gender di Indonesia.” Indonesian Journal of Sociology, Education, and Development 3 (1): 15–27.
Tjaya, T. H. 2022. Kierkegaard dan Pergulatan Menjadi Diri Sendiri. Jakarta: Kepustakaan Populer Gramedia.
Triani, A. W., and T. Tjahjono. 2023. “Mitos Kecantikan dalam Kumpulan Cerita Kitab Kawin Karya Laksmi Pamuntjak.” Jurnal Bapala 2 (10): 71–83.
Udasmoro, W. 2018. Dari Doing ke Undoing Gender: Teori dan Praktik dalam Kajian Feminisme. Yogyakarta: Gadjah Mada University Press.
Vitaloka, Feby, et al. 2024. “Analisis Tindakan Rasis dalam Film Thailand A Little Thing Called Love.” Professional: Jurnal Komunikasi dan Administrasi Publik 11 (2): 741–746.
Wiharsari, J. C. 2019. “Konsep Kecantikan dan Pemanfaatan Produk Kosmetik Wajah pada Mahasiswi Surabaya.” Universitas Airlangga Repository.
Winarsun, T. 2024. Psikologi Keselamatan Kerja. Malang: UMM Press.
Wolf, Naomi. 2004. Mitos Kecantikan: Kala Kecantikan Menindas Perempuan. Yogyakarta: Niagara.
DOI: https://doi.org/10.24036/jbs.v13i1.131652
Refbacks
- There are currently no refbacks.
Jurnal Bahasa dan Sastra (2302-3538) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.