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Types and Meanings of Humors Used in T-Shirt Slogans in the Bad Idea T-Shirt Online

Dina Lestari Dahelza(1), Saunir Saun(2), Havid Ardi(3),
(1)  
(2)  
(3)   Indonesia

Corresponding Author
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DOI : https://doi.org/10.24036/ell.v1i1.1812

Full Text:    Language : en

Abstract


Penelitian ini menganalisa tentang penggunaan humor dalam
slogan. Tujuan penelitian ini adalah (1) menganalisa tipe-tipe humor yang
digunakan dalam slogan baju Bad Idea T-shirt online, (2) menganalisa
makna yang terkandung dalam slogan-slogan lucu dengan menggunakan
teori conversational implicature. Data penelitian berjumlah 111 slogan.
Data dikumpulkan langsung dengan cara mengunduh slogan-slogan dari
situs resmi Bad Idea T-shirt. Dari hasil analisa ditemukan bahwa
penggunaan jenis humor disparagement lebih banyak dari pada jenis
humor lainnya yaitu sebanyak 33,3% (37 slogan). Sedangkan dari segi
makna humor, makna flouting a maxim paling banyak ditemukan yaitu
42,4% (47 slogan).
Kata kunci: Humors, slogans, types of humors, meanings of humors

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Publishing

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