Abstract
This research aims to examine politeness strategies in using Minangkabau nicknames, then find out the types of politeness strategies used in WhatsApp messages containing nicknames in the Minang language, how polite people are when communicating on WhatsApp messages, and how people use nicknames based on the situational context. The theories used in this research are the theory of politeness strategies by brown levinson (1987) and situational context by Hymes (1972). The research method used in this research is qualitative descriptive, in which the researcher explains the research results. This research data is taken from WhatsApp messages containing nicknames in the Minang language. In this research, there are 65 data are found based on four types of politeness strategies: bald on record, positive politeness strategies, negative politeness strategies, and off record. The dominant type of politeness strategy used is bald on record which is 30 data. From eight types of situational context, the researcher finds 416 situational contexts that belong to SPEAKING (Setting and scene, Participants, Ends, Act sequences, Key, Instrumentalities, Norm of interaction, and Genre) theory by Hymes (1972).