Multimodal Analysis of Action Movie Poster
), Rusdi Noor Rosa(2), (1) Universitas Negeri Padang
Indonesia
(2) Universitas Negeri Padang
Indonesia
Corresponding Author
Copyright (c) 2022 E-Journal English Language and Literature
DOI : https://doi.org/10.24036/ell.v9i2.107967
Full Text:
Language : en
Abstract
The aim of this study was to find the multimodal analysis used in Man of Steel and Avengers Infinity Wars movie posters. The Method used in this study is a descriptive qualitative method. This research used theory semiotic approach which focuses on multimodal system proposed by Cheong (2004). The researcher found 6 types elements of multimodal in Man of Steel and Avengers Infinity Wars posters such as material, behavioral, mental, identifying, attributive, and intensive. The data were collected by analysis the movie posters. They were 30% on material, 15% on behavioral, 15% on mental, 15% on identifying, 10% on attributive, and 15% on intensive in Man of Steel poster. Meanwhile in Avengers Infinity Wars poster, the research found 40% on material, 5% on behavioral, 15% on mental, 10% on identifying, 10% on attributive, 20% on intensive.
Keywords
References
Amatullah, F., Rosa, R. N., & Fitrawati. (2019). An analysis of multimodal in beauty product advertisement. E-Journal English Language and Literature, Vol. 8(1), pp. 168-177.
Cheong, Y. Y. (2004). “The construal of ideational meaning in print advertisement”. In K. L. O’Halloran (Ed.), Multimodal Discourse Analysis: Systemc –funtional Perspective. London: Continuum. pp. 163-195.
Chandler, Daniel. (2007). The Basics Semiotics. USA and Canada: Routladge.
Febrianti, Yusnita. (2013). Multimodal Discourse Analysis in Indonesian Print Advertisement. Central Java: Setya Wacana Christian University.
Halliday, M.A.K. (2004). An Introduction to Functional Grammar (3rd ed), Matthiesen, C (ed). USA: Oxford university press.
Kress, G. (2000). Multimodality in B. Cope and Kalantzis (editor) Mutiliteracies. London: Routledge.
Kress, G. & van Leeuwen, T. (2001). Multimodal Discourse: The Modes and Media of Contemporary communication. London: Arnold.
Rosa, R. N. (2014). Analisis multimodal pada iklan Sunsilk Nutrien Shampo Ginseng. Kajian Linguistik. Vol. 12(2), pp. 136-148.
Savitri, M. T. & Rosa, R. N. (2019). A study of multimodal analysis in smartphone advertisement. E-Journal English Language and Literature, Vol. 8(3), pp. 229-240.
Yu, Huiqun. (2017). Interpersonal Meaning of Mood and Modality in
English Public Service Advertising Texts. Advances in Computer Science Research (ACSR). Vol 76
Article Metrics
Abstract Views : 1225 times
PDF Downloaded : 579 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 E-Journal English Language and Literature
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
