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Persuasive Strategies Used by Multi-Level Marketing and Insurance Agents

Wenty Andriani(1), Leni Marlina(2),
(1) Universitas Negeri Padang  Indonesia
(2) Universitas Negeri Padang  Indonesia

Corresponding Author
Copyright (c) 2019 E-Journal English Language and Literature

DOI : https://doi.org/10.24036/ell.v8i4.106496

Full Text:    Language : en

Abstract


This study examines the types of persuasive strategies used by Multi-Level Marketing (MLM) and insurance agents in influenced target costumers. The purpose of this study besides to find out the types of persuasive strategies used by MLM and insurance agents also to find out the differences and the similarities of the types of persuasive strategies used by the agents. This study is a descriptive qualitative method because it explains and compares the types of persuasive strategies used by MLM and insurance agents to see the differences and similarities. The result of the study shows that (1) the types of persuasive strategies that mostly used by MLM and insurance agents are Logic and Evidence (2) the highest component used by MLM agents is Specific Evidence; however, insurance agents used Credible Evidence.


Keywords


MLM agent, Insurance agent, Persuasive strategies

References


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Cialdini, R. B. (2007). Influence: The Psychology of Persuasion. New York: Collins.

Dornyei, Z. (2007). Research Methods in Applied Linguistics: Quantitative, Qualitative, and Mixed Methodologies. UK: Oxford.

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Mulyani, R., Hamzah, & Rosa, R. N. (2018). Language Style between Presenters in Talk Show. E-Journal of English Language & Literature, 7(4), 453-460.

Nassaji, H. (2015). Qualitative and Descriptive Research: Data Type versus Data Analysis. Language Teaching Research, 19(2), 129-132.

Scheidel, T. (1967). Persuasive Speaking. Chicago: Scott Foresman.

Thompson, P. (1998). Persuading Aristotle. Sydney: Griffin Press.


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