Abstract
The purpose of designing this Picture storybook of Putri tujuh
is to preserve traditional values, so people could care more about their
cultural heritage. The method of data analysing indesigning this Picture
storybook of Putri Tujuh is 5W 1H which data have been obtained
through observation, interview, survey and literature. The book is
designed using related theories such as visual communication design,
layout, illustration, and typography. Beside the main media, there are
also posters, digital posters, x-banners, mugs, totebag, t-shirts, notebooks
and postcards which will be use as media support.
Keywords: Folktale, Riau, Putri Tujuh