PERANCANGAN DESAIN KARAKTER URANG BUNIAN DALAM BUDAYA MINANGKABAU MELALUI MEDIA ART BOOK

Abstract

Minangkabau has a unique and diverse culture, ranging from art, culture,
songs, fairy tales, poems, beliefs, characterizations and visual characters. One of
the uniqueness in Minangkabau is about beliefs that have been widely known by
the community and so the conversation from time to time until today. One of the
interesting beliefs in Minangkabau is about Urang Bunian mythology, but the lack of understanding of target audience and not optimal media in delivering
information about Urang Bunian visualization become the main factor of authors
to design Urang Bunian character design in Minangkabau culture through Art
Book media.

Urang Bunian is made in the form of Art Book media which contains
about making character design of the information obtained. In addition to the Art Book media, the delivery of this information is also supported by several other media that help the mainstream media to introduce the subject to the target audience is posters, stickers, t-shirts, totebags, holograms, x-banners, mini xbanners. The design method used is 5w + 1h which is what, who, who, where, why (why) and how. Using the 5w + 1h theory, all the aspects summarized in the design process of character design can be born through the Art Book media.

Keywords: Art Book, Urang Bunian, Mythology.