PERANCANGAN IKLAN TV HIMPUNAN BERSATU TEGUH CUP 3 ON 3 BASKETBALL SUMBAR

Abstract

Basketball is a ball sport in groups consisting of two teams of five people each who competes scored a point by inserting the ball into the opponent's basket. To promote HBT Cup Tournament 3 On 3 Basketball Sumbar through the medium of television , so that later the participants and basketball fans can find out about the existence of HBT Cup Tournament 3 On 3 Basketball West Sumatra.

Television Advertising is a creative documentation processed which is one of the modern communications media by displaying moving pictures and sound merger. Television Advertising is one medium that is effective , because the delivery of information through television ads more easily attract the attention of the target audience . The concept of the design is the indoor Television Commercials featuring skill players one on one and the theme of " Healthy Sport, sport sportsmanship " . The results of the products , made in the form of a video with images and audio effects . The design method used is the analysis of the 5W + 1H . In this era of information and technology that have been developed at this time can be used as a media campaign television ads . Television Advertising as the main media are equipped with media support , among others Shirts, Posters, Keychain, CD Labels, CD Cover , Flag Chain , Sticker , ID Card.

Keyword: Audio Visual, Basketball