PENGARUH DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG DI OBJEK WISATA PANTAI AIR MANIS PADANG

Abstract

This research is motivated by the number of visitors who visit the Air Manis Beach Padang that is not stable. Visible in 2014 until 2015 has decreased drastically, in 2015 until 2016 again experienced an increase in the number of visitors is very drastic. This study aims to determine the influence of tourist attraction to the decision to visit the attractions of Air Manis Beach Padang. The type of this research is quantitative descriptive research with causal associative method. The population of this study is the visitors who have visited the Air Manis Beach Padang. Sampling technique is non probability sampling, by using purposive sampling. The number of samples in this study amounted to 96 people. Data collection technique is done by using questionnaire (questionnaire) with Likert scale that has been tested the validity and reliability. Further data is analyzed through descriptive analysis and correlation with the help of SPSS program version 16.00. The results of this study indicate that visitor ratings of tourist attraction in Air Manis Beach Padang including good category with the percentage of 73%, while for visiting decisions including good category with a percentage of 53.1%. There is influence between tourist attraction to visit decision 21,7% with significance value 0,000, there is strong and positive influence and significant between tourist attraction with decision of visiting at Air Manis Beach Padang.
Keywords: tourist attraction, visiting decision.