HUBUNGAN PERSEPSI KUALITAS PRODUK DENGAN LOYALITAS MEREK KAPUYUAK PADA REMAJA KOTA DI BUKITTINGGI

Abstract

Abstract: Relationship perceived product quality with brand loyalty Kapuyuak on teens in Bukittinggi. This study is a quantitative correlational study method which aimed to describe the relationship of perceived product quality with brand loyalty Kapuyuak on teens in Bukittinggi. Research subjects totaling 60 people were taken using incidental sampling technique. The data collection tool used a scale of brand loyalty that has 55 items with 0.967 of reliability value and a scale of perceived product quality that has 77 items with 0.976 reliability value. The data were processed using statistical technique of corelational product moment by Karl Pearson. The results of this research with value rxy
of 0.930 with p=0.000 (p<0.01). It showed that there was very significant positive relationship between perceived product quality with brand loyalty Kapuyuak products on teens in Bukittinggi.

Keyword : Perceived Product Quality, Brand Loyalty, Kapuyuak