Pengaruh Servicescape Terhadap Kepuasan Konsumen Uda Fes Kuliner’s Cabang Juanda di Kota Padang

Toberi Vonika - Universitas Negeri Padang
Rose Rahmidani - Universitas Negeri Padang

Abstract


This study aims to know and prove how much influence theservicescape to consumer satisfactions cafe uda fes kuliner’s branch Juanda in Padang City.This type of research is causal assosiative. The population in this study consumer uda fes kuliner’s branch Juanda in Padang City with the sampling technique used perposive sampling. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 21.00. The results of this study indicate that: 1) Ambient conditions has a significant effect on consumer satisfaction (0,035<0,05), 2) Spatial Layout and Functionshas a positive significant effect on consumer satisfaction(0,008>0,05), 3) Signs, Symbols, and Artifact has a positive significant effect on consumer satisfaction (0,018<0,05).

 

Keywords: ambient conditions, spatial layout and functions, signs symbols and artifact, consumer satisfaction

Full Text:

PDF

References


Fatmawati, Dewi Ayu. (2016). PengaruhAmbient Condiotions, Spatial Layout and Functions, dan Kemampuan Komunikasi Interpersonal Karyawan Terhadap Kepuasan Konsumen (Survei pada Konsumen Restoran Bale Raos Yogyakarta). Jurnal: Fakultas Ekonomi, Universitas Muhammadiyah Purworejo

Hajjar, S., Daleela, S., & Ismail, M. 2016. “Observasing the Natural Dimension of Hospital Servicescape on Patient Satistfaction”. Jurnal internasional: Fakulty Of Business Management University Teknologi MARA, Malaysia

Hanifa, O., Kurniawati, T., & Rahmidani, R. (2019). Pengaruh Harga Dan Kualitas Layanan Terhadap Loyalitas Pelanggan Go-jek Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Mahasiswa Universitas Negeri Padang. Jurnal Ecogen, 1(4), 794-803.

Inggrid, Y. Lin & Martilla, Anna. 2010. “ Restaurant Servicescape, Service Encounter, and Perceived on Customers Emotions and Satisfaction”. Page 819-841. School of Travel Industry Management, University of Hawai at Manoa, Honolulu, Hawai. USA

Kotler, P. dan K.L. Keller (2009). Manajemen Pemasaran. Edisi12. Jilid 1 dan 11. Jakarta: Indeks

Lam, W. Long & Fong, D. 2011. “ The Impact Of Casino Servicescape On Gaming Customer Satisfaction, Intention Tevisit, And Desire To Stay”. Internasional Journal Of Hosppitality Management, 558-567, University Of Macau

Lupiyoadi, Rambat. (2013). Manajemen Pamasaran Jasa (Teori dan Praktik). Edisi Pertama. Jakarta: Salemba Empat

Lovelock, C. & Wirtz, J.2011. Manajemen Pemasaran. Indeks. Jakarta

. & Wirtz J., Mussary J. 2010.Pemasaran Jasa, Manusia, Teknologi, Strategi. Jilid 1, Edisi Ke Tujuh. Jakarta: Erlangga

Yulianto, Nova. 2017. Pengaruh Ambient Conditions, Spatial Layout Functions Dan Use of Sign, Symbols And Artifact Tehadap Kepuasan Konsumen dan Loyalitas Konsumen. Surakarta: Jurnal Ekonomi dan Kewurausahaan, Universitas Slamet Ruyadi Surakarta, Vol 17, No.4




DOI: http://dx.doi.org/10.24036/jmpe.v3i1.8530