Pengaruh Orientasi Kewirausahaan, Orientasi Pasar dan Orientasi Teknologi Terhadap Keunggulan Bersaing

Nifsa Syafa'ad - Fakultas Ekonomi dan Bisnis, Universitas Negeri Padang
Yuhendri L V - Fakultas Ekonomi dan Bisnis, Universitas Negeri Padang

Abstract


This research aims to reveal the impact of entrepreneurial orientation, market orientation and technological orientation on competitive advantage at bordir and sulaman businesses in Bukittinggi city,. 80 people became the research sample with the total sampling technique derived from the population of bordir and sulaman business actors in Bukittinggi city. A quantitative approach with an associative type was used in the study. In addition, logistic regression was also determined as a data analysis technique in testing the research variables. The results indicate : 1) Independent variables simultaneously have a significant influence on the dependent variable. 2) Entrepreneurial orientation (X1) and  Market orientation (X2) is able to significantly influence competitive advantage. 3) Technology orientation (X3) is not able to significantly affect competitive advantage.

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DOI: http://dx.doi.org/10.24036/jmpe.v7i2.15944