Analisis Impulse Buying Mahasiswa Pada Flash Sale dan Gratis Ongkir Shopee: Keinginan atau Kebutuhan?

Dede Rohman - Universitas Pendidikan Indonesia
Ira Triana - Universitas Pendidikan Indonesia
Noviana Lestari - Universitas Pendidikan Indonesia
Rayona Hanita - Universitas Pendidikan Indonesia
Rama Rozak - Universitas Pendidikan Indonesia
Heni Mulyani - Universitas Pendidikan Indonesia

Abstract


Provide new insights into the factors that influence impulse buying behavior and raise awareness about good financial management and make important contributions in the development of policies that can protect consumers, especially students from unwanted financial risks among students. Using descriptive qualitative methods with a focus on questionnaires distributed online through several platforms as a data collection tool which is then processed through three stages, namely data tabulation, description and analysis, and discussion. Flash sales and free shipping vouchers have a significant impact in motivating students to shop at Shopee and can be an important factor in influencing consumer purchasing decisions.


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DOI: http://dx.doi.org/10.24036/jmpe.v6i2.14510