Pengaruh Store Atmosphere dan Service Quality Terhadap Revisit Intention Konsumen Pada Golden Cafe dan Resto

Yolanda Yolanda - Universitas Negeri Padang
Rose Rahmidani - Universitas Negeri Padang

Abstract


The purpose of this research is to determine the effect of store atmosphere and service quality on customer revisit intention of Golden Cafe dan Resto at Kota Padang. This is the causative research. The population of the research is Padang city community. The number of research samples as many as 100 people and selected using purposive sampling technique. The data used is the primary data obtained through the distribution of questionnaires to Padang city community with established criteria. The analytical method is multiple regression analysis using SPSS 16. The results indicate that (1) Store atmosphere and service quality advertisements have a significant effect on revisit, (2) Store atmosphere has a significant effect on revisit intention, (3) Service quality have a significant influence on revisit intention.      

Kata Kunci: store atmosphere, service quality, revisit intention


Full Text:

PDF

References


Abuthahir, S. B. S., & Krishnapillai, G. (2018). How does the Ambience of Cafe Affect the Revisit Intention among its Patrons? A S on the Cafes in Ipoh, Perak. MATEC Web of Conferences, 150. https://doi.org/10.1051/matecconf/201815005074

Akinyele, S. T. (2010). Customer Satisfaction And Service Quality : Customer’s Re-Patronage Perspectives. Global Journal of Management and Business Research, 10(6), 83–90.

Anggraini, M., & Rahmidani, R. (2019). Pengaruh Kualitas Layanan dan Harga Terhadap Kepuasan Penumpang Bus Trans Padang. Jurnal Ecogen, 2(4), 769. https://doi.org/10.24036/jmpe.v2i4.7854

Anwar, L. A., Suharyono, & Bafadhal, A. S. (2018). Pengaruh Dining Service Quality (DINESERV) Terhadap Customer atisfaction dan Revisit Intention (Survei pada Pelanggan D’COST Seafood Restaurant Malang Town Square). Jurnal Administrasi Bisnis (JAB)|Vol, 58(1), 27–35.

Awi, Y. L., & Chaipoopirutana, S. (2014). A Study of Factors Affecting Consumer’s Repurchase Intention Toward XYZ Restaurant, Myanmar. International Conference on Trends in Economics, Humanities and Management. https://doi.org/10.15242/icehm.ed0814093

Chiu, C. M., Chang, C. C., Cheng, H. L., & Fang, Y. H. (2009). Determinants of customer repurchase intention in online shopping. Online Information Review, 33(4), 761–784. https://doi.org/10.1108/14684520910985710

Kotler, P., & Keller, K. L. (2012). Manajemen Pemasaran Jilid 2, ed. Ketiga Belas, Terjemah Bob Sabran, MM. Erlangga.

Marinkovic, V., Senic, V., Ivkov, D., Dimitrovski, D., & Bjelic, M. (2014). The antecedents of satisfaction and revisit intentions for full-service restaurants. Marketing Intelligence and Planning, 32(3), 311–327. https://doi.org/10.1108/MIP-01-2013-0017

Melisa, Y. (2012). Pengaruh Bauran Pemasaran Ritel Terhadap Keputusan Pembelian Ulang Konsumen Mega Prima Swalayan Payakumbuh. Jurnal Manajemen, 01(1), 151–163.

Riduwan. (2010). Metode dan Teknik Menyusun Tesis. Alfabeta.

Ryu, K., Lee, H. R., & Kim, W. G. (2012). The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions. International journal of contemporary hospitality management, 24(2), 200-223.

Sarasuci, D. karina, & Handajani, R. P. (2018). Pengaruh General Interior Sebagai Elemen Store

Atmosphere Terhadap Minat Kunjung Ulang Konsumen pada Kafe Labore Coffee Eatery Malang. Jurnal Mahasiswa Hurusan Arsitektur.

Sharma, D. (2015). Examining the influence of service quality on customer satisfaction and patronage intentions in convenience store industry. International Journal of Business and Globalisation, 15(2), 152–170. https://doi.org/10.1504/IJBG.2015.071154

Suhud, U., & Wibowo, A. (2016). Predicting Customers’ Intention to Revisit A Vintage-Concept Restaurant. Journal of Consumer Sciences, 1(2), 56. https://doi.org/10.29244/jcs.1.2.56-69

Sulek, J. M., & Hensley, R. L. (2004). The relative importance of food, atmosphere, and fairness of wait: The case of a full-service restaurant. Cornell Hotel and Restaurant Administration Quarterly, 45(3), 235–247. https://doi.org/10.1177/0010880404265345

Tan, Q., Oriade, A., & Fallon, P. (2014). Service quality and customer satisfaction in Chinese fast food sector: A proposal for CFFRSERV. Advances in Hospitality and Tourism Research (AHTR), 2(1), 30–53.




DOI: http://dx.doi.org/10.24036/jmpe.v3i4.10507