ANALISIS REALITAS GENDER DALAM LAPORAN TAHUNAN PERUSAHAAN DI INDONESIA ( STUDI KASUS PADA BEBERAPA BANK SYARIAH TAHUN 2013-2015 )

Innes Dahlia Myzed - Program Studi Akuntansi Fakultas Ekonomi Universitas Negeri Padang

Abstract


The purpose of this study is to analyze the reality of gender portrayal in Islamic banking annual report in Indonesia. This study focuses its analysis on annual reports of 3 Islamic banking namely, PT BNI Syariah, PT Syariah Mandiri, PT BRI Syariah from 2013-2015. Data for this were individu and group photographs based on certain criteria. Some important results of this study are as follow, first there is a difference between the number of photos of pictures men and women in the annual report. Second, the role of men is more diverse than women depicted in the photos. Third, the banks clothing, body language and their relative position in the annual report photos has given equal opportunities to men and women.

 

Keyword: Gender, Annual Reports, Photographs, Indonesia, Visual Communication, and  Stereotipe.

 


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