PENGARUH KUALITAS PRODUK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE BLACKBERRY (Studi Kasus Blackberry Center Veteran Padang)

Abstract

This research is intended to measure consumer purchasing decisions to buy toward the quality of product and  advertising of Black Berry.The researcher used close questions in collecting the primary data. She collected the data by using non probability sampling through convenience sampling. There were 100 respondents taken as samples. The used method of analysis are; multiple linier. The multiple linier regresion analysis on the quality of product has resulted in positive and significance influence on consumer purchasing decisions. But The multiple linier regresion analysis on the advertising has resulted in positive and not significance influence on consumer purchasing decisions.

Keywords: quality of product, advertising,  and purchasing decisions.