Pengaruh Experiential Marketing terhadap Minat Kunjung Ulang Wisatawan Pada Obyek Wisata Pantai Air Manis Di Kota Padang

Abstract

The purpose of this research is to analyze (1) The influence of sense on revisit intention of tourist to Pantai Air Manis at Padang, (2) The influence of feel on revisit intention of tourist to Pantai Air Manis at Padang, (3) The influence of think on revisit intention of tourist to Pantai Air Manis at Padang, (4) The influence of act on revisit intention of tourist to Pantai Air Manis at Padang. A type of the research is causative. The study population was all tourist who visited Pantai Air Manis at Padang. The sampling technique used was purposive sampling. Total sample size of 100 people. The data used are primary and secondary obtained by distributing questionnaires to selected tourist.This study have two categories of variables. The first is the independent variables are sense, feel, think and act. Both dependent variables is revisit intention.The analytical method used is descriptive and quantitative analysis throught multiple regression. The results showed that (1) Sense significant 0.175 impact on revisit intention of tourist to Pantai Air Manis tourism at Padang, (2) Feel significant 0.198 impact on revisit intention of tourist to Pantai Air Manis at Padang, (3) Think significant 0.258 impact on revisit intention of tourist to Pantai Air Manis at Padang, (4) Act significant 0.414 impact on revisit intention of tourist to Pantai Air Manis at Padang.