PENGARUH KEAMANAN, PRIVASI, DAN REPUTASI TERHADAP KEPERCAYAAN KONSUMEN ONLINE SHOPPING DI KOTA PADANG

Nurhatinah Nurhatinah - Universitas Negeri Padang

Abstract


This research aims to understand the Influence of security, privacy, and reputation toward trust in online shopping consumer. The purpose of this research are: (1) the effect of security toward trust in online shopping consumer, (2) The effect of privacy toward trust in online shopping consumer, (3) The effect of reputation toward trust in online shopping consumer, (4) The effect of security, privacy, and reputation toward trust in online shopping consumer. The type of research used in this study was a causal quantitative research. The population in this study was citizens of Padang city, that has been to online shopping. The sampling technique employed in this study was purposive sampling method with the total samples of 100 people. The data collection technique used in this study was questionnaire that has been tested for validly and reliability. The data analysis technique employed in this study to answer the hypothesis was multiple regressions. The result of this study shows that partially independent variable security (X1) significantly influenced the trust in online shopping consumer, privacy variable (X2) significantly influenced the trust in online shopping consumer, and reputation variable (X3) significantly influenced the trust in online shopping consumer. Simultaneously, variables security, privacy, and reputation significantly influenced trust in online shopping consumer.

Keyword: Trust In Online Shopping Consumer, Security, Privacy, and Reputation.

Full Text:

PDF

References


Azam, A., 2013. “Personality Based Pcychological Antecedents of Consumers Trust in E-Commerce”, Journal of WEI Business and Economics, hal 31-40.

Burke R.R. 1997. Do You See What I See? The Future of Virtual Shopping. Journal of the Academy of Marketing Science. 25 (4). h. 352-360.

Crosby, Elizabeth. 2013. “E-commerce”. Journal of Undergraduate Research Volume 14, Nomor 2, Desember 2013, hlm 65-78.

Gunasekaran, A dan Love, D.W.(1999),”Current and future applications of multimedia technology in business”, International Journal of Information Management, Vol. 19 No. 2, pp. 105-20

Gundlach, A dan Murphy, (1993),”Current and future applications of multimedia technology in business”, International Journal of Information Management, Vol. 19 No. 2, pp. 105-20

Jarvenpaa, S. L., Tractinsky, N., Saarinen, L., and Vitale, M. (1999). "Consumer Trust in an internet store: a cross-cultural validation." Journal of Computer-Mediated Communication, 5(2).

Kotler, Philip. 2009. Manajemen Pemasaran. Jilid 1dan 2. Jakarta: PT Indeks.

Malhotra, N. K., Kim, S. S., and Agarwal, J. (2004). "Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model." Information Systems Research, 15(4), 336-355.

Probo, R.A. Marlien. 2010. Pengaruh Reputasi, Privasi, dan Keamanan Terhadap Kepercayaan (Trust) Pengguna Internet di Semarang dalam Sistem E-Commerce. Benefit Journal Manajemen dan Bisnis Volume 14, Nomor 2, Desember 2010, hlm.92-99.

Raghav Rao et al., (1998). Electronic Shopping. Communications of the ACM, 41 Vol.7, 81-87.

Sugiyono. 2013. Metode Penelitian Bisnis. Bandung

Suharsimi, Arikunto, 2004. Prosedur Penelitian Suatu Pendekatan Praktek. Edisi Revisi 7, Jakarta: Rineka Cipta.




DOI: http://dx.doi.org/10.24036/jmpe.v1i1.4740