Pengaruh Daya Tarik Iklan, Harga dan Electronic Word of Mouth (eWOM) Terhadap Minat Pengguna Jasa Transportasi Online Grab di Kota Padang
Abstract
Keywords: User Interests/Consumer Buying Interests, Advertising Attractiveness, Price, and Electronic Word of Mouth
Full Text:
PDFReferences
Amandeep, et., al. 2017. “The Impact of Advertising on Consumer Purchase Decision with Reference to Consumer Durable Goods in Oman.” International Journal of Management Studies and Research (IJMSR). Vol. 5, Issue 12. PP 11-19.
Bilson Simamora. 2011. Riset Pemasaran. Cetakan Pertama. Jakarta: Gramedia Pustaka Utama.
Elizabeth Stephanie, Leonid Julivan Rumambi, dan Yohanes Sondang Kunto. 2013. “Analisa Pengaruh Rio Dewanto dan Donita Sebagai Celebrity Endorser Terhadap Minat Beli Produk AXE ANARCHY dengan Daya Tarik Iklan dan Efek Iklan Sebagai Variabel Intervening.” Jurnal Manajemen Pemasaran., Vol. 1, No. 2, pp 1-9.
http://www.topbrand-award.com/top-brand-survey/survey result/top_brand_index_2018_fase_2. Diakses pada 6 Februari 2019.
Marhadi, dkk. 2014. “Analisis Pengaruh Kreativitas Iklan, Daya Tarik Iklan Dan Kredibilitas Endorser Terhadap Brand Attitude Pada Produk Handphone Android Di Kota Pekanbaru.” Jurnal Ekonomi. (Vol, 22 No. 10). Hlm 5-6.
Mohamad Alvin Hamidun, dkk. 2018. “Pengaruh Electronic Word Of Mouth Terhadap Purchase Intention Melalui Brand Image (Studi Pada Followers Akun Instagram @Ouvalresearch).” Jurnal Administrasi Bisnis (JAB). Vol.61, No. 2.
Muhammad Aries, dkk. 2018. “Pengaruh Word Of Mouth Terhadap Minat Beli Serta dampaknya pada Keputusan Pembelian (Studi Pada Make Up Artist yang Membeli dan Menggunakan Produk KRYOLAN di Kabupaten Bojonegoro.” Jurnal Administrasi Bisnis (JAB). Vol. 60, No. 3.
Kotler, Philip & Gary Amstrong. 2013. Prinsip-prinsip Pemasaran. Edisi ke-12. Jakarta: Penerbit Erlangga.
Kotler, Philip & Kevin L. Keller. 2012. Marketing Management. 14th ed. Global Edition. New Jersey: Pearson Prentice Hall, Inc.
Phan, The And & Phuong Hoang Mai. 2016. “Determinants Impacting Consumers’ Purchase Intention: The Case of Fast Food in Vietnam.” International Journal of Marketing Studies. Vol. 8, No. 5.
Ruri Putri Utami & Hendra Saputra. 2017. “Pengaruh Harga dan Kualitas Produk Terhadap Minat Beli Sayuran Organik Di Pasar Sambas Medan.” Jurnal Niagawan., Vol. 6, No.2.
Suhailah Alkatiri, dkk. 2017. “Pengaruh Daya Tarik Iklan dan Potongan Harga Terhadap Minat Beli Konsumen pada Matahari Departement Store Manado Town Square”. Jurnal EMBA. Vol.5, No.2.
Xiao, Zhehui, et., al. 2016. “The effect of e-WOM on country image and purchase intention: an empirical study on Korean cosmetic products in China.” International Journal of Technology and Management. Vol. 22, Nos. 1/2.
Zhang, J. Q. 2010. “When Does Electronic Word-of-Mouth Matter? A study of consumer product reviews. Elsevier.
DOI: http://dx.doi.org/10.24036/jkmw0255310