STRATEGI PENGEMBANGAN ATRAKSI WISATA BUDAYA DI KAWASAN SARIBU RUMAH GADANG KANAGARIAN KOTO BARU KABUPATEN SOLOK SELATAN

Muhammad Fajri(1), Kasmita Kasmita(2), Pasaribu Pasaribu(3),
(1)  
(2)  
(3)  

Corresponding Author



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Abstract


This research starts from the observation that researcher did in the
Kawasan Saribu Rumah Gadang that the area is a center of culture that exists in
South Solok Regency. But the researchers found a lack of awareness of preserving
the culture indicated by the surrounding communities. Problems that researchers
found is tourists do not recognize about the existence of tourist attractions in the
area, tourists visiting only for Selfie and a lot of the attitude shown by the
community as indifferent existence. The purpose of this study is to describe how
the development strategy of cultural tourism attractions in the Kawasan Saribu
Rumah Gadang Kanagarian Koto Baru South Solok Regency.
Type of this research is a descriptive qualitative research. The population
in this research is a community was lived in the area either custom or community
leaders who have no status in the community. Sampling technique was Purposive
Sampling by viewing of Something to See, Something to Buy, Something to Do.
The number of samples in this study was 7 people. The technique of data
collection is done by direct communication through interviews, observation and
documentation. Furthermore the data analyzed, reduced and drawn conclusions.
The results of this research can be concluded among others: Internal
factors being the weakness of the Cultural Attractions in the Kawasan Saribu
Rumah Gadang: a)Lack of organized cultural event, such as the creation of the old
customs of the food to be a huge cost disadvantage at every event, b) lack of
regeneration of connector/successor customs evolved into one of the factors which
weaken us in expanding it. External factors that become a cultural tourist
attraction Opportunities in the Kawasan Saribu Rumah Gadang is: a) the existing
art workshops in the area of Koto Baru can be one opportunity to enliven any
pickles that are in the area, b) Roles and the Government can help in this custom
event in funding. External factors become a threat in the area's Cultural
Attractions Saribu Rumah Gadang is: a) not many adolescents who want to carry
on and preserve the custom events that are in the Kawasan Saribu Rumah Gadang,
b) generation special food maker also belongs a little in the Kawasan Saribu
Rumah Gadang.
Keywords: Strategy, Tourist Attractions, Culture, Kawasan Saribu Rumah
Gadang, Kanagarian Koto Baru, South Solok Regency

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