PENGARUH HARGA DAN KUALITAS MAKANAN TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA DI KANTIN FT UNIVERSITAS NEGERI PADANG
), Kasmita Kasmita(2), Youmil Abrian(3), (1)
(2)
(3)
Corresponding Author
Abstract
The purpose of research is to see how big influence of the price (x1) and
quality of the food (x2) to the purchase decisions of the students in the cafeteria FT
UNP. The sample of the in this research were 100 people taken using the
technique of sampling purposive. The data collection was done with the
questionare using scale likert that they are highly capable validity an reability.
The research result indicates that:(1)The price of food in the cafeteria FT UNP
belongs in the category of less well with values percentage 50%. (2) The quality
of the food in the cafeteria FT UNP pertained less well with values percentage of
53%.(3) The purchasing decision in the cafeteria FT UNP belongs in the category
of good with values percentage 63%.(4) The prices and food quality together
positive and significant effect against the purchasing decision of the student in the
cafeteria FT UNP, indicated by the significant value (0.00 < 0.05) and influential
contribution amounting to 30.9%, while the rest of the other variable specified is
not examined.
Keywords: Price, Food Quality, Purchase Decision
quality of the food (x2) to the purchase decisions of the students in the cafeteria FT
UNP. The sample of the in this research were 100 people taken using the
technique of sampling purposive. The data collection was done with the
questionare using scale likert that they are highly capable validity an reability.
The research result indicates that:(1)The price of food in the cafeteria FT UNP
belongs in the category of less well with values percentage 50%. (2) The quality
of the food in the cafeteria FT UNP pertained less well with values percentage of
53%.(3) The purchasing decision in the cafeteria FT UNP belongs in the category
of good with values percentage 63%.(4) The prices and food quality together
positive and significant effect against the purchasing decision of the student in the
cafeteria FT UNP, indicated by the significant value (0.00 < 0.05) and influential
contribution amounting to 30.9%, while the rest of the other variable specified is
not examined.
Keywords: Price, Food Quality, Purchase Decision
Article Metrics
Abstract Views : 257 times
