The Language Function in the Discourse Produced by Traditional Medicine Sellers
(1) Universitas Negeri Padang  Indonesia
(2) Universitas Negeri Padang  Indonesia
Corresponding Author
Copyright (c) 2019 E-Journal English Language and Literature
DOI : https://doi.org/10.24036/ell.v8i3.105456
Full Text: Language : en
Abstract
Abstract
The purpose of this research is to investigate the language function from the discourse produced by traditional medicine sellers. The method used in this research is descriptive method. The data of this research were obtained from the discourse produced by five medicine sellers in different area. The data were analyzed by using Geoffery Leech (1974) theory. The finding divided into three types, they were informative, directive, and phatic function. In informative function also found four type of informative, they were giving opinion, advice, making announcement, and admonish. In directive function was found two types, they were command and request. Last was phatic function. Most of conversations had similar types of language function. However, findings showed that there were some types of language function were not found in each section of conversation produced by traditional medicine sellers. The language functions used by traditional medicine sellers were in line with the purpose of marketing, they were to inform, persuade, and remind the costumer about the product that sold.
Keywords
References
Epçaçan, Cahit. 2014. Functional linguistics as for linguistic applications in Turkish language teaching. Procedia - Social and Behavioral Sciences 116 ( 2014 ) 5063 – 5069
Hasan, Afrah, & Jabbar, Amani. (2018). Function of Language. Ministry of Higher Education and Scientific Research. University of Al-Qadissiya College of Education Department of English.
Keller, Kevin Lane. 2009. Building Strong Brands in a Modern Marketing Communication Environment. Journal of Marketing Communication. Vol.15, Nos 2-3, April-July 2009, 139-155.
Kennedy, John E., & R. Dermawan Soemanagara. (2009). Marketing Communication, Taktik & Strategy. Jakarta : PT Buana Ilmu Populer, Kelompok Gramedia.
Kothari, C.R. (2004). Research Methodology: Method and Techniques. New Age International (P) Limited: New Delhi.
Paul Gee, James. 1999.”An Introduction to Discourse Analysis Theory and Method”. London. Roudlege
Article Metrics
Abstract Views : 314 timesPDF Downloaded : 158 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 E-Journal English Language and Literature
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.