An Analysis of Attitude and Graduation of Evaluative Language Produced by Mike Chen as A Food Vlogger in YouTube

Putri Lioda Vebrina, Hamzah Hamzah


In general, culture is believed to be the identity of a nation and culture influences human thought patterns and speech acts. This study aims to explain and find out the evaluative language produced by a food vlogger (video blogger) or YouTube user with the content about reviewing food. The object of this study is Mike Chen who was born in China. The method used in this research is a descriptive research. In this study the evaluative language produced by Mike Chen is presented by using appraisal theory. The source data of this research was obtained from five videos of Mike Chen YouTube account. All utterances produced by Mike Chen were transcribed into text as data analysis. The finding of this study revealed that the most prominent aspect in the attitude element is the appreciation and the most prominent aspects in the graduation element are intensifier and metaphorical.


Attitude, Graduation, Evaluative Language, Food Vlogger, YouTube

Full Text:



Clore, Gerald-L., Scnhall, Simone. 2005. The Influence of Affect Attitude. University of Virginia

Falle, Rainer. 2014. East Meets: An Infographic Portrait by Yang Liu (accessed 2019, JInternational Journal of Psychology. DOI: 10. 100uly 7st. 10:45)

Gifford, Robert., Nisson, Andreas. 2014. Peronal and social factor that influence pro-environmental concern and behaviour: A review. 2/ijop.12034

Martin, James Robert., Rose, David. 2003. Working with Discourse Meaning beyond the Clause.2nd edn. London: Continuum

Martin, James Robert., White, Peter. 2005 The language of evaluation: Appraisal in English. Hampshire: Palgrave Macmillan

Pekarova, Radoslava. 2011. Evaluative Language in Journalistic Discourse. America: Department of English and American Studies

Rahmadi, Dwi. 2017. An Analysis of Swearing Words Used by Characters in Blood Father Movie. Surakarta: Universitas Muhammadiyah

Robson, David. 2017. How East and West Think Profoundly different ways. (accessed 12 Mei 2019)


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.